Saturday, September 25, 2010

When business gets Tough – be Marketer

Good Day Spa, Salon, Beauty Salon, Medical Spa and Massage professional ...

When someone asks, "what do you do for a living?" is only one acceptable answer.

It is not, "I have Day spa." The company is something you own, something is not done.

It is not "I am a Massage therapist."It is just a profession – not what really pay the Bills.

And it is certainly, "give the skin treatments."Or "En" haircuts.Or "I do" manicures and manicures.Or "I'm cut & color specialist."They are the only products and services, which are sold.

The most common cocktail-party question only by accepting the answer is declared loudly and proudly …

"My specialty is to attract new clients …, swaying the existing customers may do purchases … that, to buy the more often … and make sure they keep buying me forever."

I'm not finicky to this point, I'm making is necessary. "what do you do Because your answer?", question says a lot about how you can think about your business, profession or marketer.

And as long as you determine what the own or the products or services are sold – as long as the classified way with any but the marketer – you are in fact run HUGE errors, how you run your own day spa, medical spa, beauty salon, hair salon, massage a policy that discourage you success.

Since every business is primarily a marketing distribution requirements.Because nothing happens before cash register tyres.

So amazes me, so much the structure of its Marketers upside-: with AN MBA, bean-counters and lawyers who appear before it, the top and Marketers forced to beg for resources.

Good times, which is a dreadful idea. it is a stupid bad times.

Companies around the world, to cut costs as there is no tomorrow.

But cost cutting is only half the formula. the following types of times companies that ways to introduce new efficiencies in their business process is most likely to survive. so we no longer can afford to bring the company names and relegate the marketing arm, the second place.

The following types of times we don't need business owners. We need – marketers-running our businesses: those that attract new customers by selling more, and keeping the purchases for each customer in the longer customers have the right of each employee – down to the floor Sweeper of the owner of the top priorities.

Nor do we need to take steps to limit the number of budgets, testing marketers are able to do – we need the execution of expenditure, which shall authorise Marketers is a good idea to run every up the chain to see how many prospects and customers.

My advice: If you own day spa, medical spa, beauty salon, hair salon, Massage practice or work, please read this., then read this. in this case, the collected lot this week work, what should be doing right now to set the trade first.

Forecast for only one meeting in your company to thrive makes more help than anything else could possibly do this week. become a marketer!

View the original spa marketing article here

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