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The objective of this blog is to help you with every facet of your day spa & salon when it comes to marketing. Discussing specific day spa & salon goals, the problems that may exist and give you real world solutions you can take and implement into your spa or salon right away.
Sunday, March 20, 2011
Spa Business Strategies: A Plan for Success
SPA BUSINESS STRATEGIES: A PLAN FOR SUCCESS uses thought-provoking questionnaires, practical examples and targeted worksheets guiding the reader through each facet of business development. It covers important business topics such as the need to develop a clear vision and solid business plan; understanding demographics and identifying their target market; finding the best location or purchasing an existing spa business; planning the physical space or the architecture and design of their spa; purchasing products and equipment; technology and computer systems; developing key marketing tools and strategies; analyzing sales and productivity data; promoting retail and service sales, developing excellent communication and customer service skills, managing customer and employee relations; using financial management tools and compensation strategies that will help them to maintain their business and manage day to day operations at maximum efficiency.
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