SPA BUSINESS STRATEGIES: A PLAN FOR SUCCESS uses thought-provoking questionnaires, practical examples and targeted worksheets guiding the reader through each facet of business development. It covers important business topics such as the need to develop a clear vision and solid business plan; understanding demographics and identifying their target market; finding the best location or purchasing an existing spa business; planning the physical space or the architecture and design of their spa; purchasing products and equipment; technology and computer systems; developing key marketing tools and strategies; analyzing sales and productivity data; promoting retail and service sales, developing excellent communication and customer service skills, managing customer and employee relations; using financial management tools and compensation strategies that will help them to maintain their business and manage day to day operations at maximum efficiency.Price: $75.95
SUMMARY: Many skilled, well trained therapists struggle to become successful and prosperous because they lack the skills to promote themselves effectively, either to the public or to employers. By popular request, Ralph Stephens has made this DVD to help you create a successful, abundant, massage therapy business. Utilize this information and you can become successful, prosperous, and fulfilled, in your practice as well as all areas of your life. 'I have produced many excellent techniques videos. If you don't already have them, then you should consider picking them up. Yet, the best clinician will struggle financially if they cannot effectively market their skills. This DVD shares the secrets to becoming successful. - Ralph' OVERVIEW: The proper mindset and beliefs to ethically grow your practice.