4 Steps to Successful Prize Draws

There are many diverse ways to market your day spa, salon, massage practice, medical spa or beauty salon, each influential to your success.

One of these being prize drawings. Not only does having a prize draw bring mindfulness to you and your spa/ salon products, treatments and services, but also brings you more leads.

Step 1 – Choosing the Draw Location (other businesses)

To get started, you will need to first determine where you will place your draw box. Make a list of a few local businesses that your target customers visit. When you approach the business owner, be sure they know “what’s in it for them” W.I.I.F.M.

Offer their customers a chance to not only win something FREE from you, but also from the place of business you will have your box located in (you will be buying this, of course). You should also put up flyers advertising the drawing, and let the business owner you approach know this. You’ll be doing joint advertising and this will come off favourably with the local business owner.

Step 2 – Creating the Prize Box

Once you have the place and particulars in order, the next step is to make or buy the draw box. You can easily create a draw box by cutting a slot out in the top of a regular box then printing a flyer off explaining what the draw is for and tape it on the side. (I’d side with purchasing one… just looks more professional) Entry slips can also be easily created within Microsoft Word. Be sure to include and ask for their name, address, phone number and email address, so you can market to them with email and direct mail on a on-going basis.

The key here is to do effective and continues spa marketing, salon marketing, beauty salon marketing and massage marketing.

Step 3 – Setting Up the Prize Draw

Now you are all set to have your contest. Set the box up in an area both you and the business owner have decided on. Don’t forget to set out your spa/ salon business cards and pens (preferably pens with your logo on them). Check the box several times a week to make sure everything is still in order. The contest should last no longer than 6 weeks, so that no one forgets they entered when you follow up later.

Step 4 – The Spa Marketing & Salon Marketing Follow Ups

The real work comes after the drawing when you follow up with all the names you have collected. Since you have phone numbers, you can call them offering free treatments, services or product samples. Make sure you introduce yourself as the spa/ salon owner or director and point out they entered the drawing you held at the local business. If you are not ready to talk with them on the phone, you can mail them a spa promotion or treatment discount first a voucher toward beauty services the list goes on…, and then follow up a week later.

A prize draw is an excellent way to meet and obtain new clients, but there are numerous more ways to do spa marketing & salon marketing and build a loyal following of clients…

For more information on our Day Spa & Salon Business Marketing Toolkit & ‘Inner Circle’ Membership Program visit our website at: Complete Toolkit -’ Inner Circle’ – Program

Fulfilling Dreams with Smarter Marketing…

John Uhrig
Monochrome Marketing Solutions!

P.S. Click Here if you are undecided about ordering my program.

Prize Draws …

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