Mobile SMS marketing and texting may seem like “ancient news” in terms of new technologies are involved. After all, we were able to send each other texts well before our mobile devices even had colour displays. Whilst the Western world has centered on smartphones and fancy apps which allow you to play games, find information and make fart noises, SMS marketing continues to be a remarkably essential part of our mobile lives.
Although smartphone adoption may be slower than anticipated, virtually every mobile phone user inside the U.S. is capable of sending and receiving text messages. Furthermore, SMS is becoming increasingly important in developing nations where penetration of feature phones far exceed smartphones.
Day spas, hair salons, beauty salons, medical spa or even massage practices who can nail down their SMS marketing strategy, particularly when space continues to be vine ripened for modernization, can throw open a number of opportunities. Following is some tips, advice and insights on the way to include SMS in your marketing and business strategy.
If you’re going to provide some sort of customer support capacity on mobile phones, you really need to reach as much of the population as possible. Though it may seem like SMS marketing is just for large, international companies… you’d be completely wrong, day spas, hair salons, beauty salons, medical spa as well as massage practice owners can also jump in. The secret is to send info as well as promotions inside your niche, something you’re informed about and work it from there. Particularly in market segments where mobile phone access is more common than landlines or even access to the Internet. The cell phone can offer open access to the outside world.
It’s one thing to say there are opportunities for your day spa or salon in SMS mobile texting. It is another thing to create a strategy and set it into motion. An effective strategy is all about intimacy and immediacy: To offer the right info for the best person and at the best time.
Concentrate on taking advantage of the closeness of the smart phone. The mobile phone is easily the most personal type of technology there is, with the exception to hearing aids and various other healthcare technology. Instead of broadcasting a text blast, start treating your messages as being a conversation with the client while offering them value: You should offer clients a preliminary benefit as the major reason behind having a mobile relationship with you.
Obviously, SMS marketing isn’t all merely sunshine and rainbows. There are a few crucial limitations to consider before leaping in. First, SMS is consequently limited by its character limit. Within the U.S., text messages are limited by 160 characters – which can be fine if you’re checking in with buddies however more challenging when you’re attempting to interact with or push special offers to clients. The limit further varies based on country. While parts of Asia are nearer to 70 characters, their individual characters will often have more meaning than Western letters.
There’s additionally the issue of getting your communication to its desired destination. Not everybody has premium messaging or limitless texts! Texts might be expensive for your customers, so ensure there’s value to really make it worthwhile.
Set up SMS marketing with clients currently living in your community or do your research to ensure you know what times during the day individuals are most social or what type of information is going to be more effective.
One hesitation businesses have in terms of SMS marketing is figuring out if it is a dying variety of marketing, particularly when faced with smartphones… like the iPhone and its app store. While SMS has greater reach, it also has less interaction; it’s really not a great user experience.
Anybody concerned about text messaging vanishing as a marketing strategy should consider 2008 was the 1st year text messages outnumbered phone calls. A recent study notes mobile text notifications are received seven times more than they used to with feature telephones. Text can be an actual type of interface. SMS text is going to be around for a LONG time.
There are plenty of ways to deal with SMS marketing, regardless of whether you’re a large medical spa or perhaps a small hair salon aiming to branch out in the local community. There are simple tips such as offering your clients genuine value, focusing on intimacy, and being conscientious of personal time.
What number of people is your mobile strategy likely to touch? Have you ever collected cell phone numbers out of your list of clients? Employ a strategy and discover how many people you’re going to be able to reach when providing marketing promotions, products and services for your client list.
The best advice… simply get started! As a hair salon or day spa owner you’re thinking you might want to do text, it’s by no means too soon to gather numbers for the opt-in lists. There are various approaches to do it. You don’t need to have everything in place. By the point you do begin, you’ll have a head start.
The smart phone is truly the first piece of technology individuals began carrying with them on a regular basis. We use it to locate our friends, check-in with Foursqaure, search Google Places or find information on a regular basis. The personal proximity and its particular social capability allow us to have an intimate connection with our mobile phones and what they can do. SMS is definitely an immediate method to capitalize on those qualities. SMS marketing, when completed correctly, is an efficient method to reach clients both in your area and across the country.
Comment below… and let us now if you’ve used SMS Marketing in the past or plan to in the future?
3 comments:
This information has been helpful with very informative content. Thanks for sharing the post.
SMS Marketing for Hair Salons
SMS marketing is considered to be one of the highly effective strategies to survive competition in the market.
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