We all know that economic times are tough. I always suggest that businesses (day spas, hair salons salons, medical spas, beauty salons, chiropractic & massage practices) NOT pull their marketing budget. Not all businesses listen, regrettably.
That’s why I want to share with you a few tips that’ll help you generate word of mouth marketing for your spa and salon industry related business.
Word-of-Mouth marketing is the most difficult to measure, but it’s also the most cost effective, because it costs you nothing.
Your clients & patients are the best vehicle for positive word-of-mouth marketing, but how can you get them to talk about you?
1. Ask them to try your products, services & treatments:
If you want consumers to talk about your services and treatments, ask them to try and then to tell others about them, especially if it’s a new offering. This is an effective way to build excitement and genuine recommendations.
2. Find ways to make your clients & patients feel like company insiders:
Involve them, ask their opinion, survey them and then listen. Make them feel like their feedback and opinion matters. Create an ‘Insiders ONLY‘ list that shares with them upcoming events, products, treatments, promotions or specials that are coming up.
3. Provide a forum for your best clients to have a conversation on behalf of your day spa, hair salon, beauty salon or medical spa:
Give ‘best clients‘ a forum to share their opinion and feedback. This could be a company sponsored cocktail party, client appreciation night or as simply as an online forum for select clients only.
4. Provide quality service and treat every client with respect:
This goes without saying… give your customer something good to talk about. Show them quality in service and treat every client with respect. Do you think Starbucks became popular because of their $4.50 coffee? No they became popular because they made an effort to be known as the ‘third place‘ (home, work, Starbucks!). They provide quality and mainly experience, that’s why customers pay $4.50 for a coffee. Unfortunately they’ve gotten a little lax on the ‘experience’ concept, although in the beginning they had it down to a science. Perhaps if they were to focus on it again they might see a brighter economic future in these tough times.
5. Stay in touch w/ clients; provide them specials they want to talk about:
Put your clients & patients in the know. Inform them of specials, send them vouchers, send them Christmas cards, Birthday cards, holiday cards, letters, faxes and by all means stay in touch. A consent
flow of communication is key! One of my all time marketing mentors touches his clients & prospects (sends them stuff) no less than 200 times per year. All done with a combination of email, fax, direct mail, postcards, letters, telephone, packages, newsletters, conference calls, tele-seminars and conferences! Who do you think I go to when it comes to buying marketing strategies…? The person who communicates the most with me… they have my trust. This will not only increase your clients visits, but get them talking about you.
Fulfilling Dreams with Smarter Marketing…
John Uhrig
Monochrome Marketing Solutions!
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