Another really great way to generate new business from existing clients and a NEW way to generate prospective clients ONLINE is via a social networking service called Twitter! Your day spa, hair salon, chiropractic or massage practice, beauty salon and medical spa will benefit greatly!
Lots of businesses have turned to Twitter for customer support, loyalty-building, promotions and some marketing campaigns.
Twitter is a free social networking and micro-blogging service that allows its users to send and read other users’ updates (otherwise known as tweets), which are text-based posts of up to 140 characters in length.
Updates are displayed on the user’s profile page and delivered to other users who have signed up to receive them. The sender can restrict delivery to those in his or her circle of friends (delivery to everyone being the default). Users can receive updates via the Twitter website, SMS text messaging, RSS feeds, or email. For SMS, four gateway numbers are currently available: short codes for the United States, Canada, and India, as well as a United Kingdom-based number for international use. Several third parties offer posting and receiving updates via email.
You can use the account to respond directly to questions, solve problems, post updates, new staff and offer special deals on products, services and treatments. For example… on October 11 a day spa client of ours, through its Twitter feed posted a discounted treatment package offer for Tweeters only, and 23 people have signed up so far.
Day spas, salons, medical spas and massage practices… YOUR target audience is becoming more and more familiar with the power of the Internet and are a natural fit for Twitter. For example after just a few short weeks our Spa & Salon Marketing Twitter feed has around 3,500 followers on any given day, though that number fluctuates based on the information and marketing strategies posted.
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I see Twitter becoming an essential part of all spa marketing, salon marketing and massage marketing – eventually. I’m always surprised at how slow the day spa & salon industries can be. They’ve been slow to put the Internet to its best use, so I am not sure when Twitter will be widespread. As times get tougher and advertising goes down, and they need to be very smart with the money they spend, day spas, medical spas, beauty salons and hair salons need to expose their services, products and treatments and make sure buyers like them.
Going forward, really smart day spas, medical spas and beauty salons will not only use Twitter to dispense news, but to offer discounts, promotions and deals! It’s easy; it doesn’t cost any money, and in the end sales happen!
Use Twitter to include a “Deal of the Day” Tweet, featuring discounts or offers at your business… doesn’t get any easier than that!
John, for more information on our Day Spa & Salon Marketing programs and services visit our website at: Twitter & Social Media Marketing
Fulfilling Dreams with Smarter Marketing…
John Uhrig
Monochrome Marketing Solutions!
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P.P.S. To learn more about Twitter visit our site at Follow Me On Twitter
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